VSCO Girls, the New Teen Craze


Caroline Perkins

Junior Analyse Jester poses with her Hydroflask.

A VSCO girl is a teenager who adopts a certain style from social media. 

The name originates from a very popular editing app called VSCO (https://www.nbcnews.com/pop-culture/viral/scrunchies-saving-turtles-vsco-girls-are-newest-teen-lifestyle-trend-n1041956).  Many teens are into this trend, to the point where you could find them in your neighborhood park.      

Following this trend, is a new clothing style modeled after the comfort and trendiness of VSCO, referred to as the VSCO girl.

“Almost all my friends dress the same because it’s comfy,” junior Analyse Jester said.

The style typically appears as: big shirts, Nike shorts, sweaters, Chacos, and scrunchies. 

The biggest theme of this trend is “save the environment.”

It involves using less plastic and replacing most products with metal instead. They are often using metal straws and Hydroflasks. ( https://www.foxbusiness.com/features/instagram-vsco-girl-trend-teenager). 

“I don’t want to die,” junior Caroline Perkins said. “I hate when people litter or waste paper and plastic. Global warming/climate change is REAL.”

VSCO girls typically share quite a bit about this trend on social media, which leads us to the next topic.

Social media, Instagram, and TikTok are very well-known around this community (https://www.buzzfeednews.com/article/laurenstrapagiel/vsco-girls-are-the-new-instagram-girl). These girls enjoy spreading their creativity and fashion sense with the world. 

“It’s all I do,” Perkins said. “My goal in life at this moment is to be TikTok famous.”


To join in the trend, these are the recommended products:

  • Scrunchies ($8)
  • HydroFlasks ($39.95)
  • Metal straws ($5)
  • Kanken backpacks ($80)
  • Glossier ($14)
  • ‘I’m Real’ face masks ($1)
  • Starbucks ($5)
  • Crocs ($40)
  • Stickers ($5)
  • La Croix ($3.49)
  • VSCO Membership ($20 per month)